Every time someone purchases The Sustainability Card™, 10% of the proceeds will be placed in The Sustainability Card Innovation Trust Fund. The fund will be administered with the participation of independent experts to help support worthy and innovative ideas and projects that will drive a more environmentally sustainable marketplace.

The Sustainability Card Innovation Trust Fund (TSCITF) will draw on external environmental expertise and consumer champions and grants will be available mainly to non-profit groups and research organisations. The Trust panel or governing body will periodically review, select and make donations.

As The Sustainability Card™ is new, as enough funds are available, calls for innovators will be made. So watch this space, it’s coming soon!

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